Writer, editor, content creator, and award-winning author.

My work establishes brand familiarity, engages customers, and generates revenue.

Created assets for brand marketing campaigns of all sizes, from bespoke comms to a small set of high-value travelers to the Hotels.com Black Friday campaign reaching over 32 million people.
Collaborated with multiple global teams to review briefs, identify roadblocks, and produce creative assets for 100+ campaigns.
Produced content within an in-house creative agency, partnering closely with designers and project managers.

Developed several seasonal advertising campaign themes and digital ad copy, utilizing creative briefs and performance data.
Partnered closely with designers as part of an in-house creative agency.

Quail School Media (2010-2017)

Generated website copy, print and online catalog text, pamphlets on community issues, and online knowledge base articles for private companies and Austin-based nonprofits.
Wrote, edited, and self-published an award-winning young adult (YA) book series under the name Sarah Rodriguez Pratt.
Received a "Best Books of the Year" award from Kirkus Reviews for my first book, Choose Your Weapon.
Spoke to 800 at-risk teens as the keynote speaker for the 2014 FESTIBA conference.